Those washday blues
Even as landfills clog with old stoves and refrigerators in the '70s palette of avocado green, harvest gold and burnt orange, Sears has unveiled new hues for our oft-dreary laundry rooms: a clear Pacific Blue, metallic Champagne and Sedona, which looks a lot like that old orange.
Market research showed that consumers yearned to go beyond white, bisque, black or slate for their washday appliances, says Larry Costello, a Sears spokesman. Thus was born the "HE4t" line of Kenmore large-capacity washers ($1,499) and dryers ($999), which began arriving in stores this week.
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c2003 The Olympian