Peeps: Yellow chicks, pink hares are back

SYLVIA SLAUGHTER GANNETT NEWS SERVICE

You're either a Peeps person or you're not a Peeps person.

If you are, yum-yum. Big puffy marshmallow hearts and little marshmallow yellow chicks and cute pink marshmallow bunnies will soon fill grocery-store aisles.

Some people will buy them by the shopping cart-full.

If you aren't a Peeps person, the idea of Peeps topping your favorite pizza will seem like blasphemy to the Mama Mia in you.

But Peeps people do all kinds of strange things with -- and for -- their Peeps.

They join the Peeps Fan Club, a membership in which you can give the Peeps lover in your life.

Around Valentine's Day, membership in the fan club begins its upward spiral.

"After Easter, Valentine's is Peeps time," Peeps spokeswoman Lauren Easterly says from her Peeps-packed office in Bethlehem, Pa.

This Easter, the Peepsters and other Peeps fans will consume more than 700 million Peeps chicks and bunnies and eggs.

No new Peeps will be added this Easter.

But never mind.

Peeps manufacturer Just Born is waiting until next year, its 50th anniversary, to fill Valentine's and Easter and Christmas and Halloween holidays with knockout new Peeps.

Easterly won't reveal what the Peeps sous chefs are planning.

Only that Peeps people will be blown away.

Yes, all's well in Peepsville.

Even if you wouldn't consider Peeps on your pizza.

Peeps fan club

For information on joining the Marshmallow Peeps Fan Club call 877-88-Peeps (877-887-3377) or log onto the Peeps Web site at www.marshmallowpeeps.com.

The Olympian Copyright 2002

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